Thinking — Andy Roberts

The spec strikes back

Specs were supposed to be dead. The software industry buried them alongside waterfall when it moved en masse to agile practices. No more spending six months on big upfront design to produce enormous specs that were out of date before they were finished. Teams learned better ways.

SIGNAL

Everyone is a manager now

The story you keep hearing about AI is about jobs. Which ones are safe. Which ones aren't. Whether your role will still exist in five years.

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AI doom loop or to infinity and beyond?

Every feed is full of it right now. AI is destroying jobs. AI will unlock a golden age of software creation. Entire industries are being hollowed out. Or we're on the cusp of the most productive era in the history of technology. Pick your camp.

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The 10x Developer Is a Myth. The 10x Process Isn't.

We've spent decades chasing a fantasy. Our industry decided that certain developers were so gifted they could outproduce ten of their peers. We built hiring processes around finding them. Compensation structures around keeping them. Team cultures around accommodating them.

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The creative production line

I publish to [LinkedIn](https://www.linkedin.com/posts/andyrobertsio_ai-productmarketing-activity-7435018023255764992-Y9ax), [X](https://x.com/andyroberts_io/status/2031785119216705541?s=20), Threads, and Instagram from a single idea in under an hour. Not because AI writes my content. Because I built a system that makes AI predictable.

SIGNAL

Copy-paste is not a process

AI can write code faster than any developer alive. Your codebase has years of accumulated decisions baked into it. And the thing connecting them is you, manually copying context from one chat window into the next.