The thinking

Honest takes on AI, software development, and how teams actually work.

The 10x Developer Is a Myth. The 10x Process Isn't.

We've spent decades chasing a fantasy. Our industry decided that certain developers were so gifted they could outproduce ten of their peers. We built hiring processes around finding them. Compensation structures around keeping them. Team cultures around accommodating them.

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The creative production line

I publish to [LinkedIn](https://www.linkedin.com/posts/andyrobertsio_ai-productmarketing-activity-7435018023255764992-Y9ax), X, Threads, and Instagram from a single idea in under an hour. Not because AI writes my content. Because I built a system that makes AI predictable.

SIGNAL

Copy-paste is not a process

AI can write code faster than any developer alive. Your codebase has years of accumulated decisions baked into it. And the thing connecting them is you, manually copying context from one chat window into the next.

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DANGER: Faster chaos ahead

AI can write code faster than any human alive, so why doesn't it feel like there's a bigger impact on velocity?

SIGNAL

The AI inversion

AI hasn't made me a faster coder. It's made me a better thinker. And that's a much more interesting outcome.